Free to every author and every ally
The Herald's Post
LinkedIn is read before it is watched. The written post wins the impression; the film only proves it. Name the book and who you are speaking to, and the house drafts the words — then tells you exactly what clip to hang beneath them and how to caption it.
The book
Who is reading it
How it opens
- Above the fold
- 61 chars
- Whole post
- 632 chars
Above the fold
90,000 words of prose became 0 minutes of finished film book.
That is the whole rate: a fixed share of the word count, nothing hourly, nothing estimated. A count in, 0 minutes of finished programme out. If you represent a list rather than a book, the arithmetic is different for you: one commissioned edition per season, priced off word count, and every title on your roster becomes a piece of moving film you can send instead of a pitch. Referring houses hold a standing commission with us. Non-exclusive, always. If you have a client whose prose deserves this, tell me the title and the count and I will send back the numbers.
The clip beneath it
- Length
- About 28 seconds
- Shape
- Landscape or square. Vertical reads as a phone video on this platform, and this platform wants a document.
- Captions
- Burn the captions in. Most of LinkedIn scrolls muted, so every word that carries the message must be readable with no sound at all.
- First frame
- Open on motion, not on a title card. The shield can wait three seconds; the first frame has to earn them.
- Last frame
- Close on the title held still for a full second, then the shield. Never end on a call to action; the post's last line already asked.
What the house would say
- Name the book. A titled post is read as work; an untitled one is read as an advertisement.
- Give the count. One real number does more on this platform than a paragraph of promise.
- No hashtags. On LinkedIn they no longer carry reach and they read as reaching.
- Post the clip as native video in the same post. A link out halves what the feed shows you.
Say it in writing. Prove it in film.